Miracle-Gro has become the most trusted brand in gardening care. Its broad portfolio of consumer products ranges from plant food, lawn care products, and gardening compost, it range offers natural, organic ranges as well as conventional range and solutions for indoor and outdoor gardening.

Miracle-Gro was launched to the UK market in 1990 consisting of Miracle-Gro Plant Food. Promising to introduce the brand to a younger audience the brand invested heavily in TV advertising, focusing on the visible results of feeding with Miracle-Gro. The brand transformed the market with more than a million gardeners trying the product in the first year. Consistently supported with TV advertising since its launch Miracle-Gro has now become a recognised number 1 brand within the gardening market and this strength has enabled the brand to move into other categories and now offers a total solution for gardener’s growing needs.